Hi, I'm Irini.
Line one of your design quote goes here, a second line that carries the thought, and a third that lands it. (tbu)
Selected works
2023 — 2026
About
One of the first UX books I read was Don’t Make Me Think by Steve Krug, and that philosophy continues to drive my work today. I take pride in delivering seamless experiences that empower users to do exactly what they want to do—without them doing the thinking.
Since 2021, I’ve been a Product Designer at HelloFresh, leading retention and engagement across eight brands. Before that, I did three trips around the sun working as a freelance designer, though my journey originally started in graphic design. When I’m in a design flow, my favorite place to be is at the intersection of balance, innovation, aesthetics, and human connection.
- When I’m not designing, I’m coaching. I wrote, designed, and published The Smart Plan, a planner for people who want to live intentionally and unlock their full potential.
- Mother to one little girl 👧, and humbled to share my home with two cats 🐈.
- Living in colourful, diverse Berlin, where I patiently endure the German winters while longing for those salty, sunny Greek summers.